Logo Runny Honey

RunnyHoney Privacy Policy

Introduction

Welcome to RunnyHoney. We take your privacy seriously and want you to understand how we collect, use, and protect your personal data when you use our platform.

RunnyHoney is a consumer-facing game hub operated by BeeLiked Media Limited (“we,” “us,” or “our”), a company registered in the United Kingdom (Company Number: 06795071). We provide a platform where you can register, participate in gamified promotions, and engage with our clients’ promotions.

This Privacy Policy explains how BeeLiked Media Ltd. collects, uses, shares, and protects your personal information specifically in relation to your use of the RunnyHoney platform. It is separate from the BeeLiked Privacy Policy, which covers our SaaS platform and is intended for our clients.

By using RunnyHoney, you agree to the terms set out in this Privacy Policy and consent to the collection and use of your personal data as described herein.

Who We Are

BeeLiked Media Ltd. is the data controller for the personal data you provide or which we collect when you register, log in, or interact with the RunnyHoney platform outside of any specific client promotion.

For any personal data collected directly via client promotions, whether accessed through RunnyHoney or elsewhere, the respective client is the data controller of that information.

If you have questions about this Privacy Policy or your personal data, please contact us at Privacy@beeliked.com.

What Personal Data We Collect

When you use the RunnyHoney platform, we may collect the following categories of personal information directly from you:

  • Registration Details: Your name, email address, username, password, and any other information you provide when creating your RunnyHoney account.
  • Profile Information: Additional data you voluntarily provide about yourself, such as preferences, interests, or demographic details, to personalize your experience.
  • Usage Data: Information about how you use and interact with RunnyHoney, including login times, session duration, device information (e.g., IP address, browser type, operating system), and platform activity.
  • Consent Records: Records of your consents, such as agreements to share data with clients or receive communications.
  • Communications: Any correspondence you send to us through customer support or other channels.

Please note that any personal data you provide directly within a client’s promotion (e.g., entry forms, surveys) is controlled by the client and not BeeLiked Media Ltd. BeeLiked acts as a data processor for such data in accordance with client instructions and agreements.

How We Use Your Personal Data

We use the personal data we collect through RunnyHoney to:

  • Provide and manage your account: To create and maintain your RunnyHoney account, verify your identity, and enable you to participate in promotions and games.
  • Communicate with you: To send you important updates, notifications, game invites, and other communications related to your use of RunnyHoney.
  • Personalize your experience: To tailor content, promotions, and recommendations to your interests and preferences.
  • Improve the platform: To analyze usage patterns and feedback to enhance the performance, security, and features of RunnyHoney.
  • Obtain your consent: To seek your explicit consent before sharing any of your personal data with our clients or third parties.
  • Comply with legal obligations: To meet regulatory requirements and respond to lawful requests from authorities.

We may share your personal data with our clients only with your explicit consent, for example, so they can invite you to participate in their promotions or send you relevant communications.

We will never share your personal data with clients or third parties without your clear permission.

Purpose

Personal Data Collected

Source

Lawful Basis

Retention Period

Shared With

To register your account and enable login

Name, email, password, username

You

Contractual necessity

Duration of account + 24 months

None

To personalise content and games

Preferences, interests (optional)

You

Consent

Until consent withdrawn or account closed

None

To operate RunnyHoney and troubleshoot issues

Usage data (device, session, browser, activity logs)

Automatically collected

Legitimate interests (platform security and improvement)

24 months

Internal only

To allow participation in a client promotion

Promotion-specific entry data

You

Consent (for sharing)

Controlled by the client (BeeLiked is data processor)

Shared only if you opt in

To send you invites or updates

Email address, communication preferences

You

Consent

Until consent withdrawn or account closed

Client (only with opt-in)

To comply with legal obligations

Consent records, communications

You

Legal obligation

6 years from collection

Regulators (if required)



Sharing Your Personal Data

Your privacy is important to us. We do not share your personal data with clients or third parties unless you have explicitly consented to do so.

When We Share Data with Clients

  • If you choose to participate in a client’s promotion via RunnyHoney and give your explicit permission, we will share the relevant personal data you provide with that client. This enables the client to invite you to promotions, send updates, or offer rewards.
  • Any data shared is transmitted securely via BeeLiked’s trusted systems, such as API integrations or secure file exports.
  • Once your data is shared with a client, that client becomes a data controller for your information and is responsible for complying with data protection laws regarding further use.

Data Sharing Outside of Client Promotions

  • RunnyHoney does not sell, rent, or trade your personal data to third parties.
  • We may share your data with service providers who support the operation of RunnyHoney (e.g., hosting providers, email services). These providers only use your data as necessary to provide their services and under strict confidentiality agreements.
  • We may also share your data if required by law or to protect the rights and safety of RunnyHoney, its users, or others.

We maintain strict separation between the personal data RunnyHoney collects directly and any personal data collected by our clients. We do not merge or cross-reference these datasets unless explicitly instructed and consented to by you.

Your Rights

Under data protection laws, you have various rights regarding your personal data that we collect and process through RunnyHoney:

  • Access: You can request a copy of the personal data we hold about you.
  • Rectification: You can ask us to correct or update inaccurate or incomplete data.
  • Erasure: You have the right to request deletion of your personal data where there is no legal reason for us to keep it.
  • Restriction: You can request that we limit the processing of your personal data in certain circumstances.
  • Objection: You may object to our processing of your personal data based on legitimate interests or for direct marketing purposes.
  • Data Portability: You have the right to receive your personal data in a commonly used electronic format and request transfer to another controller.
  • Withdrawal of Consent: Where processing is based on your consent, you can withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.

Exercising Your Rights

To exercise any of these rights, please contact us at Privacy@beeliked.com. We will respond to your request promptly and within the timeframes required by law.

Cross-Reference to BeeLiked Privacy Policy

If you are also a user of the BeeLiked platform or one of our clients, please note that BeeLiked Media Ltd. processes data under different policies and roles. For details about your rights regarding data processed by BeeLiked’s SaaS platform, please see the BeeLiked Privacy Policy.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal obligations, and to enforce our agreements.

  • RunnyHoney-Collected Data: Personal data collected directly through your registration, platform use, and consent on RunnyHoney is retained by BeeLiked Media Ltd. according to applicable laws and our data retention schedule. This includes maintaining records for as long as necessary to manage your account, ensure security, and comply with regulatory requirements.
  • Client-Shared Data: Any personal data you provide to clients via your participation in their promotions remains under the control of those clients, and retention periods are governed by their policies.

When data is no longer required, we securely delete or anonymize it so that it can no longer be linked to you.

Security

Protecting your personal data is a priority for us. We have implemented appropriate technical and organizational measures to safeguard your information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures include:

  • Access Controls: Personal data is accessible only to authorized BeeLiked employees and contractors who require access to perform their duties. Access is granted based on strict need-to-know principles and confidentiality agreements.
  • Encryption: We use encryption technologies to protect data during transmission and when stored on our systems.
  • Secure Hosting: RunnyHoney’s platform is hosted on secure servers with robust physical and digital security controls, including regular security audits.
  • Monitoring and Auditing: We continuously monitor systems for suspicious activity and maintain detailed audit logs to detect and respond to security incidents promptly.
  • Employee Training: All staff members handling personal data receive regular training on data protection and security.

While we strive to protect your data, no online system can be guaranteed completely secure. If we become aware of any personal data breach that poses a risk to you, we will notify you and the relevant authorities as required by law.

International Transfers

Your personal data collected via RunnyHoney may be transferred to and stored in countries outside the European Economic Area (EEA) or the United Kingdom. When this happens, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

  • When BeeLiked Media Ltd. acts as the data controller for your personal data on RunnyHoney, any international transfers are conducted under mechanisms such as Standard Contractual Clauses approved by relevant data protection authorities.
  • These safeguards guarantee that your personal data receives a level of protection consistent with data protection laws, regardless of where it is processed.
  • We also require any third-party service providers who process your data on our behalf outside the EEA/UK to implement equivalent protections.

For more details on how we manage international transfers of data processed on the BeeLiked platform, please see the BeeLiked Privacy Policy.

Cookies 

RunnyHoney doesn’t use any Cookies

Children’s Privacy

RunnyHoney is intended for use by individuals who are at least 18 years old. We do not knowingly collect personal data from children under the age of 18.

If you are under 18, please do not register for or use RunnyHoney.

If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete that information.

Parents or guardians who believe that their child has provided us with personal data can contact us at Privacy@beeliked.com to request deletion or to raise any concerns.

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features of the RunnyHoney platform.

When we make material changes, we will notify you by posting the updated policy on the RunnyHoney website and, where appropriate, through direct communication such as email or platform notifications.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

Your continued use of RunnyHoney after changes take effect constitutes your acceptance of the updated policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way RunnyHoney processes your personal data, please contact:

Data Protection Contact
BeeLiked Media Ltd
Email: Privacy@beeliked.com

If you are located in the UK or EEA and believe that we have not handled your personal data properly, you also have the right to lodge a complaint with your local data protection authority. In the UK, this is:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

Glossary

Client

A business or organisation that uses the BeeLiked platform to run promotions accessible via RunnyHoney. Clients are the data controllers for any personal data collected within their own promotions.

Consent
A freely given, specific, informed, and unambiguous indication of your wishes by which you signify agreement to the processing of your Personal Data.

Data Controller
The organisation that determines the purposes and means of processing Personal Data.

  • BeeLiked Media Ltd is the Data Controller when RunnyHoney collects data directly from you (e.g., through registration, preferences, or platform interactions outside of a client promotion).
  • BeeLiked’s clients are the Data Controllers for Personal Data collected through promotions they create on the BeeLiked platform, even when accessed via RunnyHoney.

Data Processor
An organisation that processes Personal Data on behalf of a Data Controller, following the Controller’s instructions.

  • BeeLiked Media Ltd acts as a Data Processor when handling Personal Data collected via a client’s promotion, including when that promotion is accessed on RunnyHoney.

Data Protection Law
This includes the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), along with any future UK data protection legislation.

Data Subject
The individual whose Personal Data is being collected or processed. In this policy, that means “you,” the person using RunnyHoney or participating in a client promotion.

Joint Controllers
Two or more entities that jointly determine the purposes and means of processing. RunnyHoney and clients generally do not operate as Joint Controllers; data responsibilities are separate and clearly defined.

Legitimate Interests
A lawful basis for processing where there is a clear business or operational reason, provided it does not override your rights and interests.

Personal Data
Any information relating to an identifiable individual. This includes information such as a name, email address, IP address, device ID, or any other data that could directly or indirectly identify a person. Even pseudonymised data (where identifiers have been removed) can be considered Personal Data if it can be linked back to an individual.

Processing / Process
Any operation or set of operations performed on Personal Data, whether or not by automated means. This includes collecting, storing, using, disclosing, modifying, and deleting data.

Special Category Data
Sensitive personal data that requires additional protection, such as data about your health, race, religion, political beliefs, or sexual orientation. RunnyHoney does not knowingly collect Special Category Data.