Welcome to RunnyHoney. We take your privacy seriously and want you to understand how we collect, use, and protect your personal data when you use our platform.
RunnyHoney is a consumer-facing game hub operated by BeeLiked Media Limited (“we,” “us,” or “our”), a company registered in the United Kingdom (Company Number: 06795071). We provide a platform where you can register, participate in gamified promotions, and engage with our clients’ promotions.
This Privacy Policy explains how BeeLiked Media Ltd. collects, uses, shares, and protects your personal information specifically in relation to your use of the RunnyHoney platform. It is separate from the BeeLiked Privacy Policy, which covers our SaaS platform and is intended for our clients.
By using RunnyHoney, you agree to the terms set out in this Privacy Policy and consent to the collection and use of your personal data as described herein.
BeeLiked Media Ltd. is the data controller for the personal data you provide or which we collect when you register, log in, or interact with the RunnyHoney platform outside of any specific client promotion.
For any personal data collected directly via client promotions, whether accessed through RunnyHoney or elsewhere, the respective client is the data controller of that information.
If you have questions about this Privacy Policy or your personal data, please contact us at Privacy@beeliked.com.
When you use the RunnyHoney platform, we may collect the following categories of personal information directly from you:
Please note that any personal data you provide directly within a client’s promotion (e.g., entry forms, surveys) is controlled by the client and not BeeLiked Media Ltd. BeeLiked acts as a data processor for such data in accordance with client instructions and agreements.
We use the personal data we collect through RunnyHoney to:
We may share your personal data with our clients only with your explicit consent, for example, so they can invite you to participate in their promotions or send you relevant communications.
We will never share your personal data with clients or third parties without your clear permission.
Purpose | Personal Data Collected | Source | Lawful Basis | Retention Period | Shared With |
To register your account and enable login | Name, email, password, username | You | Contractual necessity | Duration of account + 24 months | None |
To personalise content and games | Preferences, interests (optional) | You | Consent | Until consent withdrawn or account closed | None |
To operate RunnyHoney and troubleshoot issues | Usage data (device, session, browser, activity logs) | Automatically collected | Legitimate interests (platform security and improvement) | 24 months | Internal only |
To allow participation in a client promotion | Promotion-specific entry data | You | Consent (for sharing) | Controlled by the client (BeeLiked is data processor) | Shared only if you opt in |
To send you invites or updates | Email address, communication preferences | You | Consent | Until consent withdrawn or account closed | Client (only with opt-in) |
To comply with legal obligations | Consent records, communications | You | Legal obligation | 6 years from collection | Regulators (if required) |
Your privacy is important to us. We do not share your personal data with clients or third parties unless you have explicitly consented to do so.
When We Share Data with Clients
Data Sharing Outside of Client Promotions
We maintain strict separation between the personal data RunnyHoney collects directly and any personal data collected by our clients. We do not merge or cross-reference these datasets unless explicitly instructed and consented to by you.
Under data protection laws, you have various rights regarding your personal data that we collect and process through RunnyHoney:
Exercising Your Rights
To exercise any of these rights, please contact us at Privacy@beeliked.com. We will respond to your request promptly and within the timeframes required by law.
Cross-Reference to BeeLiked Privacy Policy
If you are also a user of the BeeLiked platform or one of our clients, please note that BeeLiked Media Ltd. processes data under different policies and roles. For details about your rights regarding data processed by BeeLiked’s SaaS platform, please see the BeeLiked Privacy Policy.
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal obligations, and to enforce our agreements.
When data is no longer required, we securely delete or anonymize it so that it can no longer be linked to you.
Protecting your personal data is a priority for us. We have implemented appropriate technical and organizational measures to safeguard your information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures include:
While we strive to protect your data, no online system can be guaranteed completely secure. If we become aware of any personal data breach that poses a risk to you, we will notify you and the relevant authorities as required by law.
Your personal data collected via RunnyHoney may be transferred to and stored in countries outside the European Economic Area (EEA) or the United Kingdom. When this happens, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.
For more details on how we manage international transfers of data processed on the BeeLiked platform, please see the BeeLiked Privacy Policy.
RunnyHoney doesn’t use any Cookies
RunnyHoney is intended for use by individuals who are at least 18 years old. We do not knowingly collect personal data from children under the age of 18.
If you are under 18, please do not register for or use RunnyHoney.
If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete that information.
Parents or guardians who believe that their child has provided us with personal data can contact us at Privacy@beeliked.com to request deletion or to raise any concerns.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features of the RunnyHoney platform.
When we make material changes, we will notify you by posting the updated policy on the RunnyHoney website and, where appropriate, through direct communication such as email or platform notifications.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.
Your continued use of RunnyHoney after changes take effect constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way RunnyHoney processes your personal data, please contact:
Data Protection Contact
BeeLiked Media Ltd
Email: Privacy@beeliked.com
If you are located in the UK or EEA and believe that we have not handled your personal data properly, you also have the right to lodge a complaint with your local data protection authority. In the UK, this is:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Client
A business or organisation that uses the BeeLiked platform to run promotions accessible via RunnyHoney. Clients are the data controllers for any personal data collected within their own promotions.
Consent
A freely given, specific, informed, and unambiguous indication of your wishes by which you signify agreement to the processing of your Personal Data.
Data Controller
The organisation that determines the purposes and means of processing Personal Data.
Data Processor
An organisation that processes Personal Data on behalf of a Data Controller, following the Controller’s instructions.
Data Protection Law
This includes the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), along with any future UK data protection legislation.
Data Subject
The individual whose Personal Data is being collected or processed. In this policy, that means “you,” the person using RunnyHoney or participating in a client promotion.
Joint Controllers
Two or more entities that jointly determine the purposes and means of processing. RunnyHoney and clients generally do not operate as Joint Controllers; data responsibilities are separate and clearly defined.
Legitimate Interests
A lawful basis for processing where there is a clear business or operational reason, provided it does not override your rights and interests.
Personal Data
Any information relating to an identifiable individual. This includes information such as a name, email address, IP address, device ID, or any other data that could directly or indirectly identify a person. Even pseudonymised data (where identifiers have been removed) can be considered Personal Data if it can be linked back to an individual.
Processing / Process
Any operation or set of operations performed on Personal Data, whether or not by automated means. This includes collecting, storing, using, disclosing, modifying, and deleting data.
Special Category Data
Sensitive personal data that requires additional protection, such as data about your health, race, religion, political beliefs, or sexual orientation. RunnyHoney does not knowingly collect Special Category Data.
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