Whilst 64% of people have donated to charity in the past year (according to NPT UK), our research shows that promotions with aspirational prizes attract 3 x bigger donations. This does not mean to say that prizes have to cost a lot of money, but it does mean they must be desirable and appeal to a target demographic. An opportunity to experience something unique, meet an inspirational figure, or learn a skill from a expert is preferable to a prize which has a high monetary value. To ensure that all promotions comply with the CAP code, we require that prizes are secured prior to go-live and our legal team approve the competition terms.